Client Care

The Tiffany Blue Box

Since its debut in mid-1800s, the Tiffany Blue Box has remained an enduring expression of love’s lasting promise. Founder Charles Lewis Tiffany selected its distinctive hue in 1845—long before brands had signature colours—for the cover of Blue Book, Tiffany’s catalogue of exquisitely handcrafted jewels. Decades later, in 1886, the House introduced its iconic Tiffany® Setting engagement ring in the first-ever Tiffany Blue Box.

 

An integral piece of the House’s DNA, Tiffany Blue™ was trademarked by Tiffany in 1998 and was standardised by the Pantone® Matching System to ensure that the hue, wherever it appears on Tiffany packaging, designs and advertising, is always the same. The custom colour that Pantone® created for Tiffany is called “1837 Blue,” named for the year Tiffany & Co. was founded, and a tribute to the longevity of our founder’s vision.

“[Charles Lewis] Tiffany has one thing in stock that you cannot buy for any price; he will only give it to you. And that is one of his boxes.”

— The New York Evening Sun, 1889

The Ultimate Unboxing

For nearly two centuries, the Tiffany Blue Box has come to epitomise artistry and excellence. Its signature hue, instantly recognisable as Tiffany, makes it the House’s most iconic symbol. The white satin bow has come to symbolise craft and care. Tiffany & Co. client advisors have perfected the delicate art of hand tying each ribbon, ensuring it unfurls in a single, seamless motion.

The Ultimate Unboxing

For nearly two centuries, the Tiffany Blue Box has come to epitomise artistry and excellence. Its signature hue, instantly recognisable as Tiffany, makes it the House’s most iconic symbol. The white satin bow has come to symbolise craft and care. Tiffany & Co. client advisors have perfected the delicate art of hand tying each ribbon, ensuring it unfurls in a single, seamless motion.

Though it debuted over a century ago, Tiffany’s iconic packaging evolves with the times. In 2022, all Tiffany Blue Boxes and bags were sustainably sourced and crafted with more than 65% recycled content.

The Tiffany Icons

HardWear by Tiffany
Lock by Tiffany
T by Tiffany
Knot by Tiffany